ID DESIGN Our biggest concept is ID Design, a very popular Danish home furniture & accessories company. ID Design sells furniture that is Scandinavian in image and a great blend between clean contemporary style & practical design. Their slogan ideally says it all “Good Ideas, Good Furniture, Good Prices”.

Ide-Mobler (ID Design) was established in 1969 by a group of independent furniture dealers, who had the foresight that their furniture retailing would depend on the ability to offer home furnishing with a broad appeal and at competitive prices. By joining forces in Ide-Mobler they achieved the advantages of mass marketing with a uniform market profile and volume purchasing power.

This retail chain today operates more than 60 furniture outlets of various sizes and is Denmark’s biggest home furnishing company. Aiming to market the retail concept internationally, Ide-Mobler has now entered a new marketing phase with the establishment of ID Design franchise stores outside Denmark.

The ID Design concept offers a total shopping experience to the customer, offering all sorts of home furniture, accessories, lighting & gallery. Its collections encompass everything for the modern household, with its buyers constantly on the look out for the latest trends. ID Design fulfills its obligation to supply its customers with all the latest accessories and styles at the best prices, very apt as their byline states “Scandinavian Lifestyle Products – At Affordable Prices”.

The Catalogue of ID Design, published in October/November features Oman. This will set new standards for furniture sales and marketing in Oman; the first among many new revolutionary concepts Oasis Life Style has planned to reinvent the furniture industry in Oman.